{ "id": 2582, "date": "2026-02-01T12:46:57", "date_gmt": "2026-02-01T12:46:57", "guid": { "rendered": "https:\/\/help.markto.ch\/?post_type=manual_kb&p=2582" }, "modified": "2026-02-01T12:46:57", "modified_gmt": "2026-02-01T12:46:57", "slug": "filling-out-the-title-best-practices-for-clear-and-attractive-titles", "status": "publish", "type": "manual_kb", "link": "https:\/\/help.markto.ch\/en\/knowledgebase\/filling-out-the-title-best-practices-for-clear-and-attractive-titles\/", "title": { "rendered": "Filling Out the Title: Best Practices for Clear and Attractive Titles" }, "content": { "rendered": "

Filling Out the Title: Best Practices for Clear and Attractive Titles<\/strong><\/p>\n\n\n\n

The title is the first (and often only) thing a buyer sees in search results, category browsing, and notifications on markto.ch. A strong title can double or triple the number of views and inquiries you receive. A weak or vague one can make your ad almost invisible.<\/p>\n\n\n\n

Core Rules for Every Title<\/strong><\/p>\n\n\n\n

    \n
  1. Be specific and descriptive<\/strong> \u2013 tell exactly what you\u2019re selling<\/li>\n\n\n\n
  2. Include the most important keywords<\/strong> buyers would search for<\/li>\n\n\n\n
  3. Keep it short<\/strong> \u2013 aim for 40\u201370 characters (long titles get cut off in mobile views)<\/li>\n\n\n\n
  4. Put the brand\/model\/key feature first<\/strong> \u2013 this grabs attention<\/li>\n\n\n\n
  5. Be honest<\/strong> \u2013 never exaggerate condition or features<\/li>\n\n\n\n
  6. Avoid ALL CAPS, excessive punctuation (!!!), emojis, or spam words<\/li>\n<\/ol>\n\n\n\n

    Best-Practice Structure (Recommended Order)<\/strong><\/p>\n\n\n\n

    [Brand\/Model] + [Key Specs\/Condition] + [Size\/Color\/Year if relevant] + [Extra Selling Point]<\/p>\n\n\n\n

    Excellent Title Examples<\/strong><\/p>\n\n\n\n

    Category \u2192 Smartphones<\/p>\n\n\n\n

      \n
    • iPhone 14 Pro 128GB Deep Purple \u2013 Like New, Box & Warranty<\/li>\n\n\n\n
    • Samsung Galaxy S23 Ultra 256GB Green \u2013 9 Months Old, Mint Condition<\/li>\n<\/ul>\n\n\n\n

      Category \u2192 Cars<\/p>\n\n\n\n

        \n
      • VW Golf 7 1.4 TSI Highline 2018 \u2013 Full Service History, 98 000 km<\/li>\n\n\n\n
      • BMW 320d Touring 2019 \u2013 M Sport Package, Navi, Xenon<\/li>\n<\/ul>\n\n\n\n

        Category \u2192 Furniture<\/p>\n\n\n\n

          \n
        • IKEA Malm Double Bed Frame 160\u00d7200 \u2013 White, Excellent Condition<\/li>\n\n\n\n
        • Dining Table Solid Oak 200\u00d7100 cm \u2013 6 Chairs Included, Very Good<\/li>\n<\/ul>\n\n\n\n

          Category \u2192 Bicycles<\/p>\n\n\n\n

            \n
          • Trek Marlin 7 2022 Mountain Bike \u2013 Size M, Hardly Used<\/li>\n\n\n\n
          • City Bike Gazelle 28\u2033 Ladies \u2013 7 Gears, New Tires<\/li>\n<\/ul>\n\n\n\n

            Common Mistakes to Avoid<\/strong><\/p>\n\n\n\n

            Bad Title Example<\/th>Why It\u2019s Weak<\/th>Better Version<\/th><\/tr><\/thead>
            Selling my phone<\/td>Too vague \u2013 no one searches this<\/td>iPhone 13 128GB Midnight \u2013 Very Good<\/td><\/tr>
            SUPER CHEAP IPHONE!!!<\/td>Looks spammy, screams scam<\/td>iPhone 12 64GB Black \u2013 Good Condition<\/td><\/tr>
            iPhone 13 like new with box<\/td>Missing key specs (storage, color)<\/td>iPhone 13 128GB Blue \u2013 Like New + Box<\/td><\/tr>
            Tisch zu verkaufen<\/td>Too generic, no search keywords<\/td>Esstisch Eiche Massiv 180\u00d790 cm \u2013 4 St\u00fchle<\/td><\/tr>
            BMW 3er top Zustand g\u00fcnstig<\/td>Vague model, no year\/mileage<\/td>BMW 320d 2019 \u2013 120 000 km, M Sport<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

            Quick Title Checklist Before Publishing<\/strong><\/p>\n\n\n\n

              \n
            • [ ] Starts with brand\/model or main item name<\/li>\n\n\n\n
            • [ ] Includes at least one key spec (storage, year, size, condition)<\/li>\n\n\n\n
            • [ ] Under 70 characters (check mobile preview)<\/li>\n\n\n\n
            • [ ] Contains words people actually search (e.g., \u201ciPhone 14 Pro\u201d not \u201cHandy Apple\u201d)<\/li>\n\n\n\n
            • [ ] Honest and realistic (no fake \u201clike new\u201d if scratched)<\/li>\n\n\n\n
            • [ ] No spam (no !!!, no \u201c!!!!CHEAP!!!!\u201d, no emojis in title)<\/li>\n<\/ul>\n\n\n\n

              Pro Tip<\/strong>
              After publishing, search for your own title in the category. If it doesn\u2019t appear near the top of relevant results \u2192 tweak the title with stronger keywords and re-save (editing is usually allowed).<\/p>\n\n\n\n

              A great title does 70% of the selling work before anyone even opens your ad. Take 30 seconds to make it perfect \u2014 it\u2019s the difference between 5 views and 50+ on markto.ch.<\/p>\n\n\n\n

              Your first ad is almost ready \u2014 write a killer title and watch the messages come in!<\/p>", "protected": false }, "author": 1, "featured_media": 0, "parent": 0, "menu_order": 0, "template": "", "format": "standard", "manualknowledgebasecat": [ 78 ], "manual_kb_tag": [], "class_list": [ "post-2582", "manual_kb", "type-manual_kb", "status-publish", "format-standard", "hentry", "manualknowledgebasecat-required-and-optional-listing-fields" ], "_links": { "self": [ { "href": "https:\/\/help.markto.ch\/en\/wp-json\/wp\/v2\/manual_kb\/2582", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/help.markto.ch\/en\/wp-json\/wp\/v2\/manual_kb" } ], "about": [ { "href": "https:\/\/help.markto.ch\/en\/wp-json\/wp\/v2\/types\/manual_kb" } ], "author": [ { "embeddable": true, "href": "https:\/\/help.markto.ch\/en\/wp-json\/wp\/v2\/users\/1" } ], "version-history": [ { "count": 1, "href": "https:\/\/help.markto.ch\/en\/wp-json\/wp\/v2\/manual_kb\/2582\/revisions" } ], "predecessor-version": [ { "id": 2583, "href": "https:\/\/help.markto.ch\/en\/wp-json\/wp\/v2\/manual_kb\/2582\/revisions\/2583" } ], "wp:attachment": [ { "href": "https:\/\/help.markto.ch\/en\/wp-json\/wp\/v2\/media?parent=2582" } ], "wp:term": [ { "taxonomy": "manualknowledgebasecat", "embeddable": true, "href": "https:\/\/help.markto.ch\/en\/wp-json\/wp\/v2\/manualknowledgebasecat?post=2582" }, { "taxonomy": "manual_kb_tag", "embeddable": true, "href": "https:\/\/help.markto.ch\/en\/wp-json\/wp\/v2\/manual_kb_tag?post=2582" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }