Selecting the Correct Location for Your Ad (Cities, Regions, Postal Codes in Switzerland)
Choosing the right location when posting an ad on markto.ch is critical. It determines where your listing appears in location-based searches, how it shows up in “near me” results, and which buyers see it first. markto.ch is built around local Swiss deals, so accurate location settings lead to faster responses and higher success rates.
Why Location Matters
- Buyers heavily filter by city, region, or distance (e.g., within 20 km).
- Your ad appears in the correct regional feeds and city-specific browsing.
- Wrong or vague location → fewer views, slower sales, or frustrated buyers who expect local pickup.
How Location Works on markto.ch
- You set a location for each individual ad (it can differ from your profile default).
- Options usually include:
- City name
- Canton/region
- Postal code (PLZ)
- Sometimes exact street (rarely required or shown publicly)
- The platform uses this to:
- Sort ads by proximity
- Apply distance filters
- Show “near me” results when users enable location access
Step-by-Step: Setting the Location for Your Ad
- Start creating your listing
(Post Ad → fill title, category, price, etc.) - Reach the Location field
- Usually appears right after category selection
- Labeled: Location, Ort, PLZ / Ort, City / Region, Standort
- Enter your location in one of these ways (most accurate first): Best option: 4-digit Swiss postal code (PLZ)
- Example: 8001 (Zürich city center), 1201 (Genève), 4051 (Basel)
- Most precise → gives exact neighborhood-level matching
- Type the number → system often auto-suggests the city/canton Very good option: City name
- Examples: Zürich, Genève, Basel, Bern, Lausanne, Luzern, St. Gallen
- Type the name → select from dropdown if offered
- Works well for larger cities Acceptable option: Canton / Region
- Examples: Zürich (ZH), Genève (GE), Vaud (VD), Ticino (TI)
- Use when the item can be picked up anywhere in the canton
- Less precise → your ad competes with more listings
- Optional: Add distance / pickup radius
- Some forms let you specify “Within X km” or “Pickup only in [area]”
- Mention in description if pickup is flexible (e.g., “Can deliver within Zürich city”)
- Save and preview
- Check how the location appears in the ad preview
- Publish → your ad now shows correctly in city/region filters
Quick Reference: Common Swiss Postal Codes & Cities
| City / Area | Example Postal Codes | Canton |
|---|---|---|
| Zürich | 8001–8099 | ZH |
| Genève | 1200–1227 | GE |
| Basel | 4001–4059 | BS |
| Bern | 3000–3019 | BE |
| Lausanne | 1000–1020 | VD |
| Luzern | 6000–6015 | LU |
| Winterthur | 8400–8409 | ZH |
| St. Gallen | 9000–9029 | SG |
| Lugano | 6900–6969 | TI |
Best Practices
- Use postal code whenever possible — it’s the most accurate and trusted by buyers.
- Be honest: Don’t fake location to appear in a bigger city (buyers get upset when pickup is far).
- Mention flexibility in description: “Pickup in 8001 Zürich or can meet at Hauptbahnhof”
- If selling something transportable → you can add “Switzerland-wide” or “Shipping possible” in description (but keep primary location realistic).
- Your profile default location pre-fills the field — update it in settings if you move often.
Troubleshooting
- Location not accepted? → Use official Swiss spelling (Zürich, not Zurich).
- No suggestions appear? → Type postal code first — it usually triggers city auto-fill.
- Ad shows in wrong area? → Edit the listing → correct location → save.
Take 10 seconds to pick the right postal code or city — it can make the difference between a quick local sale and weeks of silence.
Your ad is now perfectly positioned for Swiss buyers — publish with confidence!