{"id":2584,"date":"2026-02-01T12:47:19","date_gmt":"2026-02-01T12:47:19","guid":{"rendered":"https:\/\/help.markto.ch\/?post_type=manual_kb&#038;p=2584"},"modified":"2026-02-01T12:47:19","modified_gmt":"2026-02-01T12:47:19","slug":"writing-a-great-description-tips-length-limits-and-what-to-include","status":"publish","type":"manual_kb","link":"https:\/\/help.markto.ch\/fr\/knowledgebase\/writing-a-great-description-tips-length-limits-and-what-to-include\/","title":{"rendered":"Writing a Great Description: Tips, Length Limits, and What to Include"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Writing a Great Description: Tips, Length Limits, and What to Include<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The description is where you convince buyers to message you instead of scrolling past your ad on markto.ch. A strong description builds trust, answers questions before they\u2019re asked, and reduces back-and-forth. A weak or empty one makes even a good photo look suspicious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Length Limits on markto.ch<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maximum: usually <strong>1,000\u20132,000 characters<\/strong> (about 150\u2013300 words)<\/li>\n\n\n\n<li>Recommended sweet spot: <strong>150\u2013400 characters<\/strong> (2\u20136 short paragraphs)<\/li>\n\n\n\n<li>Too short (&lt;50 characters): looks lazy or incomplete \u2192 fewer responses<\/li>\n\n\n\n<li>Too long (>600 words): buyers skim or skip \u2192 keep it scannable<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What to Always Include (Core Structure)<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Opening line \u2013 Hook &amp; main facts<\/strong> (1 sentence)<br>State exactly what you\u2019re selling + key selling point.<br>Example: \u201cSelling my barely used iPhone 14 Pro 128GB in Deep Purple \u2013 purchased 8 months ago, full warranty remaining.\u201d<\/li>\n\n\n\n<li><strong>Condition &amp; history<\/strong> (1\u20132 sentences)<br>Be 100% honest \u2013 buyers value transparency.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cLike new, no scratches, always in case\u201d<\/li>\n\n\n\n<li>\u201cGood condition, small scratch on back (see photo 4), otherwise perfect\u201d<\/li>\n\n\n\n<li>\u201cUsed daily for 2 years, fully functional, battery health 88%\u201d<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Specifications &amp; features<\/strong> (bullet points work best)<br>List the most important details buyers search for:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Storage \/ RAM \/ Year \/ Mileage<\/li>\n\n\n\n<li>Accessories included (box, charger, case)<\/li>\n\n\n\n<li>Any upgrades or extras<\/li>\n\n\n\n<li>Technical specs (screen size, engine, material, etc.)<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Reason for selling<\/strong> (optional, 1 sentence)<br>Adds trust and context.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cUpgrading to newer model\u201d<\/li>\n\n\n\n<li>\u201cMoving abroad, no longer need it\u201d<\/li>\n\n\n\n<li>\u201cBarely used \u2013 bought but never really needed\u201d<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Pickup \/ delivery \/ payment info<\/strong> (closing lines)<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cPickup preferred in Z\u00fcrich 8001 or can meet at HB\u201d<\/li>\n\n\n\n<li>\u201cCash on pickup, no shipping\u201d<\/li>\n\n\n\n<li>\u201cFlexible on meeting times, weekends best\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best-Practice Tips<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>short paragraphs<\/strong> (2\u20134 lines max) \u2013 mobile users skim<\/li>\n\n\n\n<li>Add <strong>bullet points<\/strong> for specs \u2013 much easier to read than walls of text<\/li>\n\n\n\n<li>Include <strong>keywords<\/strong> naturally \u2013 buyers search for \u201ciPhone 14 Pro Max 256GB\u201d, \u201cIKEA Kallax shelf\u201d, \u201cVW Golf 7 GTI\u201d<\/li>\n\n\n\n<li>Write in <strong>clear, friendly language<\/strong> \u2013 no slang or excessive emojis<\/li>\n\n\n\n<li>Mention <strong>what\u2019s included \/ excluded<\/strong> \u2013 charger, original box, keys, manuals, etc.<\/li>\n\n\n\n<li>Be <strong>specific about defects<\/strong> \u2013 \u201csmall dent on left side\u201d is better than \u201csome signs of use\u201d<\/li>\n\n\n\n<li>End with a <strong>call to action<\/strong> \u2013 \u201cFeel free to message with questions!\u201d or \u201cLooking for quick sale \u2013 first come first served\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Good Description Example (Smartphone)<\/strong><br>iPhone 14 Pro 128GB Deep Purple \u2013 like new condition, bought in March 2024.<br>Always used with case and screen protector, no scratches or dents. Battery health 96%, full Apple warranty until March 2025.<br>Comes with: original box, unused charger, receipt.<br>Reason for selling: upgrading to 16 Pro.<br>Pickup in Bern 3000 or can meet at main station. Cash only, no shipping.<br>Message me if interested \u2013 happy to send more photos or answer questions!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bad Description Examples &amp; Fixes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bad: \u201cHandy zu verkaufen, guter Zustand\u201d<br>\u2192 Fix: Add model, storage, condition details, pickup info<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bad: \u201cSuper g\u00fcnstig! Neuwertig! Schnell zuschlagen!!!\u201d<br>\u2192 Fix: Remove spam style, add real specs and honest condition<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Final Checklist Before Saving<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] Starts with brand\/model + key fact<\/li>\n\n\n\n<li>[ ] Honest condition statement<\/li>\n\n\n\n<li>[ ] Bullet points for specs<\/li>\n\n\n\n<li>[ ] Includes pickup\/payment details<\/li>\n\n\n\n<li>[ ] Under 400 characters (ideal length)<\/li>\n\n\n\n<li>[ ] No prohibited content (hate speech, illegal items, personal contact info outside rules)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A great description answers 80% of buyer questions before they even message you \u2014 it saves time and builds instant trust. Take 2\u20133 minutes to write it well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your ad is now much more likely to sell quickly on markto.ch!<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[78],"manual_kb_tag":[],"class_list":["post-2584","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-required-and-optional-listing-fields"],"_links":{"self":[{"href":"https:\/\/help.markto.ch\/fr\/wp-json\/wp\/v2\/manual_kb\/2584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.markto.ch\/fr\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/help.markto.ch\/fr\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/help.markto.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/help.markto.ch\/fr\/wp-json\/wp\/v2\/manual_kb\/2584\/revisions"}],"predecessor-version":[{"id":2585,"href":"https:\/\/help.markto.ch\/fr\/wp-json\/wp\/v2\/manual_kb\/2584\/revisions\/2585"}],"wp:attachment":[{"href":"https:\/\/help.markto.ch\/fr\/wp-json\/wp\/v2\/media?parent=2584"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/help.markto.ch\/fr\/wp-json\/wp\/v2\/manualknowledgebasecat?post=2584"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/help.markto.ch\/fr\/wp-json\/wp\/v2\/manual_kb_tag?post=2584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}