{"id":2578,"date":"2026-02-01T12:46:02","date_gmt":"2026-02-01T12:46:02","guid":{"rendered":"https:\/\/help.markto.ch\/?post_type=manual_kb&#038;p=2578"},"modified":"2026-02-01T12:46:02","modified_gmt":"2026-02-01T12:46:02","slug":"selecting-the-correct-location-for-your-ad-cities-regions-postal-codes-in-switzerland","status":"publish","type":"manual_kb","link":"https:\/\/help.markto.ch\/it\/knowledgebase\/selecting-the-correct-location-for-your-ad-cities-regions-postal-codes-in-switzerland\/","title":{"rendered":"Selecting the Correct Location for Your Ad (Cities, Regions, Postal Codes in Switzerland)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Selecting the Correct Location for Your Ad (Cities, Regions, Postal Codes in Switzerland)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right location when posting an ad on markto.ch is critical. It determines where your listing appears in location-based searches, how it shows up in \u201cnear me\u201d results, and which buyers see it first. markto.ch is built around local Swiss deals, so accurate location settings lead to faster responses and higher success rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why Location Matters<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buyers heavily filter by city, region, or distance (e.g., within 20 km).<\/li>\n\n\n\n<li>Your ad appears in the correct regional feeds and city-specific browsing.<\/li>\n\n\n\n<li>Wrong or vague location \u2192 fewer views, slower sales, or frustrated buyers who expect local pickup.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How Location Works on markto.ch<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You set a <strong>location<\/strong> for each individual ad (it can differ from your profile default).<\/li>\n\n\n\n<li>Options usually include:<\/li>\n\n\n\n<li>City name<\/li>\n\n\n\n<li>Canton\/region<\/li>\n\n\n\n<li>Postal code (PLZ)<\/li>\n\n\n\n<li>Sometimes exact street (rarely required or shown publicly)<\/li>\n\n\n\n<li>The platform uses this to:<\/li>\n\n\n\n<li>Sort ads by proximity<\/li>\n\n\n\n<li>Apply distance filters<\/li>\n\n\n\n<li>Show \u201cnear me\u201d results when users enable location access<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step-by-Step: Setting the Location for Your Ad<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start creating your listing<\/strong><br>(Post Ad \u2192 fill title, category, price, etc.)<\/li>\n\n\n\n<li><strong>Reach the Location field<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usually appears right after category selection<\/li>\n\n\n\n<li>Labeled: <strong>Location<\/strong>, <strong>Ort<\/strong>, <strong>PLZ \/ Ort<\/strong>, <strong>City \/ Region<\/strong>, <strong>Standort<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Enter your location<\/strong> in one of these ways (most accurate first): <strong>Best option: 4-digit Swiss postal code (PLZ)<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Example: 8001 (Z\u00fcrich city center), 1201 (Gen\u00e8ve), 4051 (Basel)<\/li>\n\n\n\n<li>Most precise \u2192 gives exact neighborhood-level matching<\/li>\n\n\n\n<li>Type the number \u2192 system often auto-suggests the city\/canton <strong>Very good option: City name<\/strong><\/li>\n\n\n\n<li>Examples: Z\u00fcrich, Gen\u00e8ve, Basel, Bern, Lausanne, Luzern, St. Gallen<\/li>\n\n\n\n<li>Type the name \u2192 select from dropdown if offered<\/li>\n\n\n\n<li>Works well for larger cities <strong>Acceptable option: Canton \/ Region<\/strong><\/li>\n\n\n\n<li>Examples: Z\u00fcrich (ZH), Gen\u00e8ve (GE), Vaud (VD), Ticino (TI)<\/li>\n\n\n\n<li>Use when the item can be picked up anywhere in the canton<\/li>\n\n\n\n<li>Less precise \u2192 your ad competes with more listings<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optional: Add distance \/ pickup radius<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some forms let you specify \u201cWithin X km\u201d or \u201cPickup only in [area]\u201d<\/li>\n\n\n\n<li>Mention in description if pickup is flexible (e.g., \u201cCan deliver within Z\u00fcrich city\u201d)<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Save and preview<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check how the location appears in the ad preview<\/li>\n\n\n\n<li>Publish \u2192 your ad now shows correctly in city\/region filters<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quick Reference: Common Swiss Postal Codes &amp; Cities<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>City \/ Area<\/th><th>Example Postal Codes<\/th><th>Canton<\/th><\/tr><\/thead><tbody><tr><td>Z\u00fcrich<\/td><td>8001\u20138099<\/td><td>ZH<\/td><\/tr><tr><td>Gen\u00e8ve<\/td><td>1200\u20131227<\/td><td>GE<\/td><\/tr><tr><td>Basel<\/td><td>4001\u20134059<\/td><td>BS<\/td><\/tr><tr><td>Bern<\/td><td>3000\u20133019<\/td><td>BE<\/td><\/tr><tr><td>Lausanne<\/td><td>1000\u20131020<\/td><td>VD<\/td><\/tr><tr><td>Luzern<\/td><td>6000\u20136015<\/td><td>LU<\/td><\/tr><tr><td>Winterthur<\/td><td>8400\u20138409<\/td><td>ZH<\/td><\/tr><tr><td>St. Gallen<\/td><td>9000\u20139029<\/td><td>SG<\/td><\/tr><tr><td>Lugano<\/td><td>6900\u20136969<\/td><td>TI<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best Practices<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>postal code<\/strong> whenever possible \u2014 it\u2019s the most accurate and trusted by buyers.<\/li>\n\n\n\n<li>Be honest: Don\u2019t fake location to appear in a bigger city (buyers get upset when pickup is far).<\/li>\n\n\n\n<li>Mention flexibility in description: \u201cPickup in 8001 Z\u00fcrich or can meet at Hauptbahnhof\u201d<\/li>\n\n\n\n<li>If selling something transportable \u2192 you can add \u201cSwitzerland-wide\u201d or \u201cShipping possible\u201d in description (but keep primary location realistic).<\/li>\n\n\n\n<li>Your profile default location pre-fills the field \u2014 update it in settings if you move often.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Troubleshooting<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Location not accepted? \u2192 Use official Swiss spelling (Z\u00fcrich, not Zurich).<\/li>\n\n\n\n<li>No suggestions appear? \u2192 Type postal code first \u2014 it usually triggers city auto-fill.<\/li>\n\n\n\n<li>Ad shows in wrong area? \u2192 Edit the listing \u2192 correct location \u2192 save.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Take 10 seconds to pick the right postal code or city \u2014 it can make the difference between a quick local sale and weeks of silence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your ad is now perfectly positioned for Swiss buyers \u2014 publish with confidence!<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[77],"manual_kb_tag":[],"class_list":["post-2578","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-getting-started-with-posting"],"_links":{"self":[{"href":"https:\/\/help.markto.ch\/it\/wp-json\/wp\/v2\/manual_kb\/2578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.markto.ch\/it\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/help.markto.ch\/it\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/help.markto.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/help.markto.ch\/it\/wp-json\/wp\/v2\/manual_kb\/2578\/revisions"}],"predecessor-version":[{"id":2579,"href":"https:\/\/help.markto.ch\/it\/wp-json\/wp\/v2\/manual_kb\/2578\/revisions\/2579"}],"wp:attachment":[{"href":"https:\/\/help.markto.ch\/it\/wp-json\/wp\/v2\/media?parent=2578"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/help.markto.ch\/it\/wp-json\/wp\/v2\/manualknowledgebasecat?post=2578"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/help.markto.ch\/it\/wp-json\/wp\/v2\/manual_kb_tag?post=2578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}