Titelgestaltung: Bewährte Methoden für klare und ansprechende Titel
The title is the first (and often only) thing a buyer sees in search results, category browsing, and notifications on markto.ch. A strong title can double or triple the number of views and inquiries you receive. A weak or vague one can make your ad almost invisible.
Core Rules for Every Title
- Be specific and descriptive – tell exactly what you’re selling
- Include the most important keywords buyers would search for
- Keep it short – aim for 40–70 characters (long titles get cut off in mobile views)
- Put the brand/model/key feature first – this grabs attention
- Be honest – never exaggerate condition or features
- Avoid ALL CAPS, excessive punctuation (!!!), emojis, or spam words
Best-Practice Structure (Recommended Order)
[Brand/Model] + [Key Specs/Condition] + [Size/Color/Year if relevant] + [Extra Selling Point]
Excellent Title Examples
Category → Smartphones
- iPhone 14 Pro 128GB Deep Purple – Like New, Box & Warranty
- Samsung Galaxy S23 Ultra 256GB Green – 9 Months Old, Mint Condition
Category → Cars
- VW Golf 7 1.4 TSI Highline 2018 – Full Service History, 98 000 km
- BMW 320d Touring 2019 – M Sport Package, Navi, Xenon
Category → Furniture
- IKEA Malm Double Bed Frame 160×200 – White, Excellent Condition
- Dining Table Solid Oak 200×100 cm – 6 Chairs Included, Very Good
Category → Bicycles
- Trek Marlin 7 2022 Mountain Bike – Size M, Hardly Used
- City Bike Gazelle 28″ Ladies – 7 Gears, New Tires
Common Mistakes to Avoid
| Bad Title Example | Why It’s Weak | Better Version |
|---|---|---|
| Selling my phone | Too vague – no one searches this | iPhone 13 128GB Midnight – Very Good |
| SUPER CHEAP IPHONE!!! | Looks spammy, screams scam | iPhone 12 64GB Black – Good Condition |
| iPhone 13 like new with box | Missing key specs (storage, color) | iPhone 13 128GB Blue – Like New + Box |
| Tisch zu verkaufen | Too generic, no search keywords | Esstisch Eiche Massiv 180×90 cm – 4 Stühle |
| BMW 3er top Zustand günstig | Vague model, no year/mileage | BMW 320d 2019 – 120 000 km, M Sport |
Quick Title Checklist Before Publishing
- [ ] Starts with brand/model or main item name
- [ ] Includes at least one key spec (storage, year, size, condition)
- [ ] Under 70 characters (check mobile preview)
- [ ] Contains words people actually search (e.g., “iPhone 14 Pro” not “Handy Apple”)
- [ ] Honest and realistic (no fake “like new” if scratched)
- [ ] No spam (no !!!, no “!!!!CHEAP!!!!”, no emojis in title)
Pro Tip
After publishing, search for your own title in the category. If it doesn’t appear near the top of relevant results → tweak the title with stronger keywords and re-save (editing is usually allowed).
A great title does 70% of the selling work before anyone even opens your ad. Take 30 seconds to make it perfect — it’s the difference between 5 views and 50+ on markto.ch.
Your first ad is almost ready — write a killer title and watch the messages come in!